OPTION 2: BRAND AWARENESS CAMPAIGN - The smartest way to invest, spend and bank.




















Freedom to Enjoy Winter Campaign

The smartest way to invest, spend and bank — this holiday season.









Winter and the holiday season are moments of spending, gifting, and enjoying freedom, but also of planning ahead. The campaign connects this to financial freedom, showing that with Trade Republic, your money works smarter while you enjoy life.



Creative Angle:

  • Lifestyle holiday visuals (snow, mountains, travel) paired with bold lines about smart money and freedom.
  • Seasonal but not cliché: playful, modern and confident.



Tone:


  • Minimal. 
  • Editorial.
  • Aspirational.



Seasonal Symbolism:

  • Traditional holiday advertising is about products.
  • This campaign reframes the season: the ultimate gift isn’t what’s under the tree, it’s the freedom to enjoy life on your own terms.
  • This makes Trade Republic stand apart in a season crowded with retail and consumerist messaging.





The campaign makes Trade Republic top-of-mind during the holidays, shifting perception from “just a broker” to a modern lifestyle brand for smart money, building an emotional connection by linking financial freedom with the joy of the season.









OVERARCHING KEY VISUALS
 










SOCIAL MEDIA

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AFFILIATE BANNERS








CAMPAIGN ACROSS OTHER CHANNELS












FURTHER IDEATION






1# Idea



Position the Trade Republic card as the ultimate symbol of financial freedom, elevated, iconic, larger than life.

The card doesn’t just live in your wallet, it becomes a cultural icon, placed on the highest peaks of Europe to show that freedom with Trade Republic knows no limits.





Execution


  • Installation:


    • A giant Trade Republic card sculpture is placed on snowy Alpine peaks (St. Moritz, Chamonix, Zermatt).
    • Designed with reflective materials + subtle light pulses, it feels more like a modern art piece than an ad.
    • At night, it glows against the snow, visible from ski slopes and cable cars.


  • Cinematic Content:


    • Film professional skiers and snowboarders passing the glowing card.
    • Drone shots of the card glowing at sunrise and sunset.


  • Social Activation:


    • Challenge: “Show us how you reach your peak of freedom.”
    • Spin-off filter: users drop a glowing TR card into any landscape, shareable AR experience.




Extensions

  • OOH tie-in: Billboards showing the glowing card against snowy peaks with the line “The smartest card this winter.”
  • Influencer collab: Ski + travel influencers invited to film their own “Journey to The Smartest Card.”
  • Press hook: Position it as “the world’s highest debit card installation”, lifestyle + finance press coverage.



















2# Idea:

Show the scale of savings people are already building with Trade Republic — in real time.

A living installation by Trade Republic








Concept

Across Europe, 8 million people are quietly building wealth.

Every second, every transaction, every move adds up.

We make it visible.





Execution



1. OOH Landmark Screens


  • Place giant minimalist digital counters in iconic European squares (Alexanderplatz Berlin, Champs-Élysées Paris, Picadilly Circus London, Puerta del Sol Madrid).
  • The counter ticks upward in real-time:


    • “€4,102,348.27 of wealth our customers already created this season.”
    • With each new user or euro invested, it jumps forward, creating excitement as crowds watch it live.





2.  Digital Extensions


  • A microsite + TR app widget mirrors the live counter for everyone in Europe.
  • On the website, a live banner showcasing in real life the amount of money invested via Trade Republic.



3. Holiday Spin


    • 2026 begins smarter. €X billion and counting.”
    • “This Christmas: €5,000,000.00 of savings created.”




 Turning abstract numbers into something beautiful, minimalist, and emotionally powerful. Not just an ad, but a public event.




















Tiago Drago Rosa